- "The round of your life" is the title of the Golf Club Fontana's premium TV commercial.
- Porsche Media & Creative agency wins Fontana Sportveranstaltungs GmbH as client
- Dynamic TV commercial attracts new members and buyers of additional building plots
- TV and online campaign integrates the Porsche Taycan and Domaine Wolf as product placements
Salzburg/Vienna - 17 October 2020 The FONTANA Golf Club is a lush green island in the turbulent waters of everyday life, a haven of calm in a stressful time - the right amount of excitement and variety in a top-class ambience. In addition to the golf club, the comprehensive offer also includes wellness and fitness, culinary delights and professionally organised events. The stylish facility extends over 135 hectares and awakens a long-lasting feeling of comfort in its members, not only during their visit.
In 2020, the complex was renovated and several new building plots were developed. The task of the current TV and print campaign was to advertise the complex with an awareness campaign and thus win new members and sell building plots. The campaign clearly scores with an eye-catching appearance that stands out from the competition. Storytelling" was used to convey excitement, sympathy and an exclusive attitude to life.
The creative concept by Porsche Media & Creative was entitled "The Round of Your Life" and started with an analogy between the premium values of the Fontana Golf Club and the Porsche brand. The aim was, among other things, to transfer the image of the Porsche brand to the Fontana Golf Club. The values associated with Porsche should in future also be values of the Fontana Golf Club. These include dynamism, sportiness, exclusivity, power and quality. To make the analogy, the round on the golf course is compared with the drive in a Porsche Taycan.
PMC's concept was staged in a highly professional manner by the film production company Wexplore Productions GmbH.
Manfred Juraczka, Managing Director of Fontana Sportveranstaltungs GmbH: "With Porsche Media & Creative we found an agency that met all our requirements in a highly professional and extremely flexible manner. We were particularly impressed by the creative concept and the networked thinking with regard to the numerous product placements in the production.
Andreas Martin, Managing Director Porsche Media & Creative: "I am very pleased that my team and Fontana Sportveranstaltungs GmbH have been able to win Fontana as a premium customer. I am pleased that we were able to use synergies in this project very well - by means of product placements of the Porsche brands and the Domaine Wolf. PMC was able to score here with a real creative performance as well as excellent media conditions".
Campaign: "The Round of Your Life
Media genres: TV, addressable TV, print, online, image film
Period: 15.10. - 15.11.2020
Client: Fontana Sportveranstaltungs GmbH, Siegfried Wolf, Manfred Juraczka, Stefanie Rassner-Wolf
Agency Creation/Media Porsche Media & Creative GmbH (PMC): Andreas Martin
- PMC Creation: Ilse Vogl, Christina Bubendorfer
- PMC Media: Oskar Huber, Bernhard Sturl
Film Production: Wexplore Productions GmbH, Philip Gabriel, Maximilian Dorfner
Photographer: Barbara Nidetzky
Models: Susanne Hoffmann, Bernd Riegler
- Porsche Taycan Carrara White Metallic
- Domaine Wolf
Click here for the spots:
Located just a few minutes' drive south of Vienna, FONTANA offers the purest quality of life, surrounded by lush green nature and with breathtaking views. The international level of routing and course design guarantee a golfing experience that is unique throughout Austria. FONTANA is a lush green island in the choppy waters of everyday life, a haven of calm in a stressful time, the right amount of excitement and variety in a top-class ambience.
In addition to the golf club, the comprehensive offer also includes wellness and fitness, culinary delights and professionally organised events. The stylish grounds extend over 135 hectares and surround you with a feeling of comfort that lasts long after your stay. On our green 18 holes you can enjoy the view of the Schneeberg and the foothills of the Vienna Woods, while the top golf course challenges you with every tee shot. The course is one of the best in Europe. Despite the continental European climate, the Providence greens and Bent Grass fairways can be compared with the best US courses. The quality of the fairways and greens, the perfectly placed bunkers, water hazards and the 10-hectare lake on 17 and 18 give the course its own characteristics. The clubhouse offers fitness, indoor swimming pool, steam bath and sauna as well as a sports bar and a restaurant.
Opened in 1997, designed by Doug Carrick & Hans-Georg Erhardt.
Terrain: Flat with water hazards
About Porsche Media & Creative
Porsche Holding Salzburg has had its own in-house media agency since 1989. In 2020, the agency was realigned as a full service agency and has since been operating under the name Porsche Media & Creative (PMC ®) . The company is a 100% subsidiary of Porsche Holding Salzburg. PMC is active in Salzburg and Vienna. Founded as an in-house agency, the numerous group brands of the importer companies are looked after - well-known customers such as Volkswagen, Volkswagen Commercial Vehicles, AUDI, Seat, Skoda, Porsche Bank, Moon-Power, Mobidrome, DasWeltauto.at are among the agency's clients. Over the past decades, the agency's achievements have been honoured with numerous awards: ORF Top Spot, Media Award, Web Ad, RMS Radio Award, Out of Home Award, Native Advertising Award and many more.
The agency offers a wide range of agency services from the areas of media and marketing research, data analytics, media consulting and strategy, media planning and buying, search engine marketing (SEA), programmatic advertising, creative consulting and implementation, photo and video production, advertising media selection and production, corporate identity monitoring and event marketing. The portfolio is rounded off by the numerous print services and the in-house print shop. Since the beginning of 2020, the agency has also been serving external clients. PMC is a registered trademark.